WASHINGTON – With the Halloween season upon us, there is no doubt that people have questions about what to expect. Whether this year means more time at home or just more time celebrating the season throughout the month of October, Halloween Central has you covered with inspiration for a creative and safe Halloween. People will choose to celebrate Halloween differently across the country, but one thing is for sure – Halloween is happening. According to a poll conducted by Morning Consult on behalf of the National Confectioners Association, 63% of people say they will find creative and safe ways to celebrate the Halloween season this year.
NCA worked with nutrition professionals and leaders in the public health community, seeking their advice and counsel on how to best support beloved Halloween traditions for both children and adults, resulting in the resources available at Halloween Central. Recently, a bipartisan group of 30 members of Congress requested that the Centers for Disease Control and Prevention (CDC) provide guidance on how communities can safely celebrate Halloween this year, citing many of the concepts outlined on Halloween Central.
“With Halloween Central, we are inspiring parents to get creative as they balance the fun and enjoyment of the Halloween season with the uncertainty that many are experiencing nationwide,” John Downs, president & CEO of NCA, said. “I look forward to seeing the fun, creative, and most importantly safe ways families and their friends develop new traditions to celebrate the Halloween season this year – and we hope that chocolate and candy will continue to play a part.”
Americans are looking forward to the Halloween season to add some normalcy and joy to what has been a very serious and uncertain time. In a survey conducted by The Harris Poll on behalf of NCA, 74% of millennial moms and young parents say that Halloween is more important than ever this year.
Visit AlwaysATreat.com/HalloweenCentral for more information and check out our multichannel news release for more tricks for treating during the Halloween season!
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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.
