More than 90% of Americans will share or gift chocolate and candy this holiday season
WASHINGTON (Dec. 3, 2018) – The winter holidays are a time to celebrate with loved ones, and we know that chocolate and candy can add to the enjoyment of the occasion. This year, the National Confectioners Association announced the launch of the brand new Winter Holidays Central digital hub to share fun facts and resources for consumers seeking to manage their sugar intake, and learn how wintertime treats can play a unique role in holiday traditions.
“From hanging candy canes on the Christmas tree to sharing a box of chocolates with family and friends, the holidays are a time of nostalgia and making new memories,” said John Downs, president and CEO of the National Confectioners Association. “We are proud to play a special part in these time-honored celebrations and deliver festive treats to consumers. This year, we’re providing people with the information, options and support they need to make informed choices.”
Festive Facts: How Americans Enjoy Holiday Treats
#1 –93% of Americans Agree That it is Okay to Enjoy Holiday Treats
Throughout the year, most Americans enjoy chocolate and candy two to three times per week, averaging about 40 calories per day. Americans understand that chocolate and candy are treats and use moments like the holiday season as an opportunity to talk about balanced treating. Nearly 90 percent of parents use the winter holidays to discuss the importance of balance with their children, and while most report having these conversations year-round, many use the holidays as a conversation starter.
#2 – Empowering Consumers with More Information, Options and Support
America’s leading chocolate and candy companies have come together for a five-year commitment with the Partnership for a Healthier America to provide consumers with more information, options and support as they enjoy their favorite treats this holiday season, and year-round.
#3 – Sharing Holiday Treats During the Most Wonderful Time of the Year
The winter holidays are a moment for sharing and enjoying treats with loved ones. In fact, 93 percent of Americans say they plan to include chocolate and candy in stockings or give confections as gifts to friends and family this holiday season. Foil-wrapped chocolates are the stocking stuffer of choice, followed by candy canes and small boxes of chocolates.
#4 – What’s the Right Way to Enjoy a Candy Cane?
When it comes to how Americans enjoy a classic seasonal favorite, the candy cane, a recent survey showed that 72 percent of Americans enjoy a candy cane starting on the straight end, while 28 percent start on the curved end.
For more information about chocolate and candy and the winter holiday season, including tips and more fun facts, please visit AlwaysATreat.com/WinterHolidaysCentral.
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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $37.5 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.
The data cited above was collected by 210 Analytics, LLC using a database comprised of several million respondents who have agreed to participate in survey research. Interviews took place using a self-administered, online questionnaire. To maintain the reliability and integrity in the sample, each invitation contained a password that is uniquely assigned to that email address and must be entered at the beginning of the survey. Web-assisted interviewing software is used to control quotas in order to mirror the census profile in terms of key demographics such as age, income, region and other factors. The survey was completed by 1,391 individuals in 2015. The margin of error is +/-2.7%.