NEW DATA: Consumers Find Joy in Chocolate and Candy During COVID-19

NEW DATA: Consumers Find Joy in Chocolate and Candy During COVID-19

WASHINGTON – New data from the National Confectioners Association shows sales of chocolate and candy have increased during the pandemic as people across the country look for ways to add a little bit of joy to what has been a very serious and uncertain time. Consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives, according to new data from NCA.

Overall sales of chocolate and candy have increased 3.8% with chocolate (+5.5%) and premium chocolate (+12.5%) outpacing the rest of the category. The grocery channel has become a key driver for chocolate and candy sales growth as consumer behaviors continue to evolve during the pandemic and more people shop at grocery stores. In the grocery channel alone, chocolate and candy sales are up 16.6% with chocolate (+17.9%), premium chocolate (+21.4%) and non-chocolate (+13.5%) all performing very well. This data is based on NCA’s analysis of sales performance from March 15, 2020 to August 9, 2020.

With the Halloween season around the corner, there is no doubt that people have questions about what to expect. Whether this year’s festivities mean more time at home or just more time celebrating the season throughout the month of October, AlwaysATreat.com/HalloweenCentral has you covered with inspiration for a creative, fun and safe Halloween. There will be regional differences across the country in terms of how people choose to celebrate the Halloween season during the month of October, but one thing is for sure – Halloween is happening.

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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at CandyUSA.com or follow NCA on FacebookTwitter and Instagram.