Survey Says… Americans Celebrating Easter with Chocolate

Survey Says… Americans Celebrating Easter with Chocolate

WASHINGTON – Roughly 90 percent of Easter baskets will include chocolate or candy, according to a national survey by the National Confectioners Association.

“Americans enjoy having chocolate and candy to help make celebrations like Easter even more fun and special,” said John Downs, president & CEO of the National Confectioners Association. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day.”

Among the survey’s findings:

Easter baskets are best accompanied with chocolate and candy

Nearly 90 percent of parents who celebrate with Easter baskets will help the Easter Bunny stock them with candy or chocolate. Seventy-nine percent said their baskets will also include non-edible items such as crayons, stuffed animals and books.

Easter is one of the popular times of the year to share chocolate and candy

Seventy-five percent of Americans have shared chocolate or candy with friends and family at Easter.

Americans prefer their chocolate eggs to be filled

When given the choice, 52 percent of Americans believe that chocolate eggs are best filled with cream, caramel or other treats. Thirty-two percent of Americans want their chocolate eggs to be solid, while 16 percent are fine with a hollow chocolate egg.

Parents have a plan when it comes to talking about balance

According to survey findings, 91 percent of parents have a plan in place to talk to their children about balance when it comes to sweets and treats.

Decorating eggs and egg hunts are also popular ways to celebrate

Among parents, 79 percent said they plan to decorate eggs and 71 percent plan to attend an Easter Egg Hunt as part of their Easter celebrations.

Candy companies enjoy helping Americans celebrate Easter by creating unique Easter-themed confections. More than 55,000 Americans work in the confectionery industry in more than 1,000 manufacturing facilities across all 50 states. In addition, upwards of 400,000 jobs in agriculture, transportation, and retail are supported by the candy industry.

For more sweet information on the companies that make chocolate, candy, gum and mints, and how these treats fit into family and holiday traditions, visit and follow NCA on Twitter (@CandyUSA), Instagram (@CandyUSA), Facebook (National Confectioners Association), and Snapchat (@CandyNCA).

Survey Methodology

NCA’s Seasonal Survey was conducted by 210 Analytics, LLC using a database comprised of several million respondents who have agreed to participate in survey research. Interviews took place using a self-administered, online questionnaire. To maintain the reliability and integrity in the sample, each invitation contained a password that is uniquely assigned to that email address and must be entered at the beginning of the survey. Web-assisted interviewing software is used to control quotas in order to mirror the census profile in terms of key demographics such as age, income, region and other factors. The survey was completed by 1,630 individuals in August 2015. The margin of error is +/-2.43%.

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About the National Confectioners Association (NCA):
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers and confectionery retailers to thrive. As the leading association for the $36 billion U.S. confectionery industry, NCA works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at or follow NCA on FacebookTwitter and Instagram.