Survey Says… Chocolate Is What Americans Want for Valentine’s Day

Survey Says… Chocolate Is What Americans Want for Valentine’s Day

WASHINGTON – Chocolate and candy are what Americans want most for Valentine’s Day according to a national survey by the National Confectioners Association.

“Candy plays an important role in helping people celebrate special occasions like Valentine’s Day and is enjoyed as a treat year-round,” John Downs, president & CEO of the National Confectioners Association, said. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day from confectionery items.”

Among the survey’s findings:

Candy is the most wanted gift for Valentine’s Day

A full 94 percent of Americans want to receive chocolate or candy for Valentine’s Day – more than any other traditional gift associated with the holiday. And, when it comes to receiving those treats, more than 40 percent of people say a heart-shaped box makes the gift even sweeter.

70 percent of Americans will give chocolate or candy for Valentine’s Day

An estimated 70 percent of Americans will give the gift of chocolate or candy for Valentine’s Day, sharing with between one to three loved ones.

Americans don’t need a sweetheart to enjoy valentine treats

43 percent of people say they plan to buy themselves a box of chocolate to celebrate. Women (47 percent) are more likely to treat themselves than men (42 percent), and millennials under age 30 (55 percent) will buy for themselves more than any other age group.

Candy companies appreciate being an integral part of Valentine’s Day, and they enjoy getting in on the fun by making unique Valentine’s Day-themed confections. More than 55,000 Americans work in the confectionery industry in more than 1,000 manufacturing facilities across all 50 states. In addition, upwards of 400,000 jobs in agriculture, transportation, and retail are supported by the candy industry.

For more sweet information on the companies that make chocolate, candy, gum and mints, and how these treats fit into family and holiday traditions, visit and follow NCA on Twitter (@CandyUSA), Instagram (@CandyUSA), Facebook (NationalConfectionersAssociation), and Snapchat (@CandyNCA).

Survey Methodology

NCA’s Seasonal Survey was conducted by 210 Analytics, LLC using a database comprised of several million respondents who have agreed to participate in survey research. Interviews took place using a self-administered, online questionnaire. To maintain the reliability and integrity in the sample, each invitation contained a password that is uniquely assigned to that email address and must be entered at the beginning of the survey. Web-assisted interviewing software is used to control quotas in order to mirror the census profile in terms of key demographics such as age, income, region and other factors. The survey was completed by 1,630 individuals in August 2015. The margin of error is +/-2.43%.

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About the National Confectioners Association (NCA):
The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum and mints are celebrated for their contributions to culture, society, the economy and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at or follow NCA on Facebook, Twitter and Instagram.