WASHINGTON – The 2017 Sweets & Snacks Expo is proud to debut Destination Retail, an immersive experience where show attendees can explore the latest technology and merchandising solutions driving shopper engagement. This new addition to the Sweets & Snacks Expo show floor will encompass the Merchandising Gallery of Success along with new technology pods demonstrating the latest in-store advances from leading companies.
“Technology’s role in the world of retail is changing every day, and the candy and snack categories can’t afford to get left behind,” commented Barry Rosenbaum, Expo chairman and president of Nassau Candy Distributors, Inc. “Destination Retail will provide Expo attendees an environment where they can see and experience the latest in-store solutions.”
Housed directly on the show floor at the former site of the Discovery Theater, Destination Retail is the place to learn how shopper habits are evolving during the pre-store, in-store and post-store experience.
Visitors to Destination Retail will gain access to:
- Pioneering in-store technology
- Digital POPs
- Solutions that build shopper loyalty
- Cutting-edge platforms that allow retailers to reach more shoppers with custom messages
- Demonstrations by experts where attendees can have all their questions answered
One of the cutting-edge technologies that will be on display at Expo will be IBM with their Watson® technology. Watson can analyze a multitude of consumer behaviors to help retailers drive in-store traffic and understand shopper behavior.
Joining IBM inside Destination Retail will be the latest advancements from leading companies such as Dart Displays, Impulse Marketing, One-Click Retail, Pointy and Shelfbucks.
Attendees are encouraged to visit the Sweets & Snacks Expo website to learn more about Destination Retail.
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About the National Confectioners Association (NCA):
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers and confectionery retailers to thrive. As the leading association for the $36 billion U.S. confectionery industry, NCA works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.
About the Sweets & Snacks Expo
Sponsored by the National Confectioners Association, the Sweets & Snacks Expo is the confectionery and snack industry’s most successful, world class event. It is unrivaled in new product launches, business building solutions and innovations in merchandising. Nearly 17,000 qualified professionals attend with global presence from 90 countries. More than 760 companies displaying more than 4 acres of candy and snack products participate in the Expo. The event is held each May at Chicago’s McCormick Place.
