2023 State of Treating Report

Supply chain disruption, 40-year high inflation and lingering COVID-19 concerns continued to affect confectionery shopping and consumption patterns. What did not change was the nation’s love for confectionery. Americans continued to treat themselves and others during seasonal and everyday occasions. Confectionery set new dollar sales records in 2022 — with gains far ahead of most other categories in the store. To maintain this strong momentum, NCA’s 2023 State of Treating report aims to bring a deep understanding of the confectionery consumer and market drivers to get a read on future patterns and demand.



of Americans say chocolate and candy are an important part of their emotional well-being.


of American households buy chocolate or candy at least once a year.


of Americans believe that sharing seasonal chocolate & candy is a great American tradition.

Seasonal Insights

Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.

Everyday Insights

Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.

Industry News

Puratos Canada Acquires Foley’s Chocolates

Mississauga, Ontario — Puratos Canada Inc. has acquired Foley’s Chocolates, a leading provider of chocolate and compound coatings to industrial manufacturers in North America.  The agreement makes Puratos one of the country’s largest chocolate producers and the only domestic manufacturer of…

Hershey Earns 2023 Great Place To Work Certification

Hershey, PA — The Hershey Co.’s U.S. business has been Certified by Great Place to Work, the global authority on workplace culture, employee experience and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. This honor…

Endangered Species Marks 30 Years By Giving Back

Indianapolis, IN — To celebrate its 30-year anniversary, Endangered Species Chocolate (ESC) has revealed that it will make 30 donations to organizations that protect endangered species. “Thirty years in this industry is definitely something to be proud of,” Whitney Bembenick,…

Our Story

Power of Sweet

Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.

Always a Treat

America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.

Fun and Unique

Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.

Candy Moments

Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.

Meet Our Industry

The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.

Contact the Industry Affairs Team

Lynn Wylie

Vice President of Industry Affairs