2020 State of Treating Report
No other consumer products enjoy the universal appeal of chocolate and candy. NCA’s Sweet Insights: State of Treating 2020 report explores category performance data, primary consumer research and thoughtful analysis of the trends essential for confectionery manufacturers and retailers to understand the confectionery market and our unique value proposition.
of Americans say chocolate and candy are an important part of their emotional well-being.
of American households buy chocolate or candy at least once a year.
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
London — During 2019, bakery and confectionery categories drove much of the gains for gluten-free products, according to Technavio, which anticipates the market to grow 9 percent, compounded annually, through 2024 to reach a value of $3.19 billion. Sector sales…
Washington — While debate has swirled around Halloween this year, it is not a question of “if” Halloween is going to happen but rather a conversation about “how” Americans will celebrate, according to an opinion piece by NCA President &…
Chicago — In the coming year consumers’ interest in sustainability, transparency and wellness will have outsized impacts on food and beverage categories, according to ADM, which is highlighting five trends to watch in 2021 based on the supplier’s OutsideVoice insights platform….
Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.