OUR INDUSTRY
2025 State of Treating Report
The 6th annual State of Treating report reflects on confectionery shopping and treating trends in 2024 — a year when many consumers altered their purchases to make the most of their budgets. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2025 and beyond.
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Did you know?
89%
of consumers believe that health and happiness are interconnected.
98%
of American households buy chocolate or candy at least once a year.
74%
of Americans enjoy sharing gifts of confectionery throughout the year.
Dive Into Our Custom Research
In addition to our robust annual State of Treating report, each year NCA releases an in-depth look at one segment of the category – probing consumer attitudes and behaviors, shopping trends, market data, and more. We rotate annually between chocolate, non-chocolate candy, and seasonal confectionery.
Featured News
Our Story
To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before—all while reminding consumers that candy is a treat and not a center-of-the-plate food. We’re helping consumers manage their intake of calories and added sugar while still enjoying fun and unique confectionery products.
Confectionery is more than a sweet treat. It’s a spark of joy that turns everyday moments into something special and special occasions into truly memorable events. Chocolate, candy, gum, and mints make memories a little brighter and a lot more fun. American confectioners are proud to craft products that have connected generations, inspired celebrations, and delivered delight for more than 250 years.
Our Member Value Proposition
Influence
NCA’s trusted brand plays a key role in shaping and understanding laws impacting chocolate and candy makers.
Insight
NCA uses top-tier data and research to provide members and retailers with insights, trends, and analytics affecting the industry.
Industry Impact
NCA creates global opportunities and connects members with new confectionery business partners.
Candy Moments
Special candy moments like Valentine’s Day, Easter, Halloween, and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Contact the Industry Affairs Team
Vice President of Industry Affairs
