2021 State of Treating Report
No other consumer products enjoy the universal appeal of chocolate and candy. NCA’s Sweet Insights: State of Treating 2021 report seamlessly blends confectionery market performance and merchandising trends with shopper insights and includes a comprehensive review of seasonal and everyday confectionery performance, including channel outlooks, category drivers and the impact of the COVID-19 pandemic.
of Americans say chocolate and candy are an important part of their emotional well-being.
of American households buy chocolate or candy at least once a year.
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
LaPorte, IN — American Licorice Co. is debuting limited edition Red Vines Gingerbread Twists as part of its 2021 holiday line. The product has a gingerbread flavor and is available only on the company’s website in four-ounce trays that carry…
Chicago — Mondelēz International, Inc. has joined Circulate Capital Ocean Fund (CCOF) as a limited partner and made an investment in CCOF supporting scalable solutions to help develop infrastructure for the collecting, sorting and recycling of plastic waste, including flexible…
Newark, NJ — To support the launch of M&M’s White Chocolate Pretzel Snowballs, Mars Wrigley will host a digital snowball fight to get consumers in the holiday spirit. To participate, consumers can go to the White Chocolate Pretzel Snowballs posts…
Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.
Contact the Industry Affairs Team
Vice President of Industry Affairs