2020 State of Treating Report

No other consumer products enjoy the universal appeal of chocolate and candy. NCA’s Sweet Insights: State of Treating 2020 report explores category performance data, primary consumer research and thoughtful analysis of the trends essential for confectionery manufacturers and retailers to understand the confectionery market and our unique value proposition.



of Americans say chocolate and candy are an important part of their emotional well-being.


of American households buy chocolate or candy at least once a year.


of Americans believe that sharing seasonal chocolate & candy is a great American tradition.

Seasonal Insights

Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.

Everyday Insights

Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.

Industry News

Clevenger Joins NCA Public Policy Team To Manage CandyPAC

Washington — Alyssa Clevenger joins NCA’s Public Policy & Government Affairs team as senior manager of political affairs, supporting the Association’s political efforts and managing its CandyPAC, one of the top five largest food & beverage PACs. “The CandyPAC is…

Snack Pop Debuts Variety Packs In Club Channel

Orlando, FL — Snax-Sational Brands, LLC is introducing variety packs holding 16 one-ounce bags of Candy Pop Snickers, Twix and new M&M’s Minis varieties. The new packaging format debuted at Sam’s Club. The candy-coated flavored popcorn is made with U.S. grown,…

Ferrara Rolls Out Laffy Taffy Laff Bites

Chicago — Ferrara Candy Co., Inc. is extending the Laffy Taffy brand with Laff Bites, which have a candy shell covering cherry, strawberry, green apple and blue raspberry taffies, the candymaker reports. During early in-store trials, the product has helped…

Our Story

Power of Sweet

Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.

Always a Treat

America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.

Fun and Unique

Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.

Candy Moments

Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.

Meet Our Industry

The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.

Contact the Industry Affairs Team

Larry Wilson

Vice President of Industry Affairs

Lynn Wylie

Senior Director of Industry Affairs