2021 State of Treating Report
No other consumer products enjoy the universal appeal of chocolate and candy. NCA’s Sweet Insights: State of Treating 2021 report seamlessly blends confectionery market performance and merchandising trends with shopper insights and includes a comprehensive review of seasonal and everyday confectionery performance, including channel outlooks, category drivers and the impact of the COVID-19 pandemic.
of Americans say chocolate and candy are an important part of their emotional well-being.
of American households buy chocolate or candy at least once a year.
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
Schiphol, Netherlands — As part of ongoing efforts to strengthen cocoa-growing communities, prevent child labor and invest in education, Cargill, Inc. and non-profit CARE, will build six new schools in Ghana. The three primary schools, two kindergarten blocks and one…
Chicago — CaPao, a mission-based start-up snack brand created by Mondelēz International’s SnackFutures innovation and venture hub, is one of the first products to be certified under the Upcycled Food Association’s (UFA) Upcycled Certification Program. CaPao, which is made with upcycled cacaofruit,…
Hackettstown, NJ — The Forrest E. Mars, Jr. Chocolate History Research Grant was awarded recently to 10 educational and cultural institutions across the United States in the areas of research and chocolate programming by Mars Wrigley. The grants were presented during a virtual gala…
Manufacturers of chocolate, candy, gum and mints directly employ nearly 54,000 people across the United States with more than 600,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes over $44 billion to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.