2023 State of Treating Report

Supply chain disruption, 40-year high inflation and lingering COVID-19 concerns continued to affect confectionery shopping and consumption patterns. What did not change was the nation’s love for confectionery. Americans continued to treat themselves and others during seasonal and everyday occasions. Confectionery set new dollar sales records in 2022 — with gains far ahead of most other categories in the store. To maintain this strong momentum, NCA’s 2023 State of Treating report aims to bring a deep understanding of the confectionery consumer and market drivers to get a read on future patterns and demand.



of Americans say chocolate and candy are an important part of their emotional well-being.


of American households buy chocolate or candy at least once a year.


of Americans believe that sharing seasonal chocolate & candy is a great American tradition.

Seasonal Insights

Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.

Everyday Insights

Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.

Industry News

Rich Products To Invest $27M In Tennessee Operations

Nashville — Rich Products Corp. is investing $27 million to expand production at its Morristown, TN manufacturing facility. The expansion will add 2,400 square feet of space, which will directly support enhanced production of the company’s bakery business. The project…

Giant Eagle’s Levee Joins McLane In Food Safety Role

Temple, TX — McLane Co., Inc. has appointed Terry Levee senior director of food safety and quality assurance. Levee brings more than 35 years of expertise in food safety, quality assurance and regulatory affairs. His background, including his most recent…

Eberle Joins Beneo In Operations Role

Parsippany, NJ & Mannheim, Germany — Manufacturer of functional ingredients, Beneo GmbH has appointed Dr. Mike Eberle to its executive board of directors responsible for overseeing operations at the company. Eberle, who holds a PhD in chemistry from the Technical…

Our Story

Power of Sweet

Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.

Always a Treat

America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.

Fun and Unique

Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.

Candy Moments

Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.

Meet Our Industry

The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.

Contact the Industry Affairs Team

Lynn Wylie

Vice President of Industry Affairs