OUR INDUSTRY
2022 State of Treating Report
No other consumer products enjoy the universal appeal of chocolate and candy. NCA’s Sweet Insights: State of Treating 2022 report seamlessly blends confectionery market performance and merchandising trends with shopper insights and includes a comprehensive review of seasonal and everyday confectionery performance, including channel outlooks, category drivers and the impact of the COVID-19 pandemic.
DID YOU
KNOW?
72%
of Americans say chocolate and candy are an important part of their emotional well-being.
99%
of American households buy chocolate or candy at least once a year.
78%
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Seasonal Insights
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Everyday Insights
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
Industry News
Capol Develops Natural Whitening Agent For Hard-Sugar Panning Process
Elmshorn, Germany — Capol Group is launching Vivapigments White, a natural whitening agent that meets the special requirements of confectionery manufacturers when it comes to the hard-sugar panning process. The naturally-based white pigments can be used as an alternative to…
National Smarties Day Launches on October 2
Union, NJ — October 2, 2022 will be the first National Smarties Day, a day dedicated to the Smarties Candy Co. confection and its founder’s vision to inspire life-long learning. Smarties was founded in 1949 by Edward Dee, who came…
Candy Category Sales Growth Remain In Double Digits Leading Up To Halloween
Washington — Strong candy, mint and gum (CGM) sales continue to fuel double-digit gains in the confectionery category versus year ago sales, according to data insights from Information Resources, Inc. (IRI). For the 52 weeks ending September 11, total CMG…
Our Story
Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Candy Moments
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.
