OUR INDUSTRY
2023 State of Treating Report
Supply chain disruption, 40-year high inflation and lingering COVID-19 concerns continued to affect confectionery shopping and consumption patterns. What did not change was the nation’s love for confectionery. Americans continued to treat themselves and others during seasonal and everyday occasions. Confectionery set new dollar sales records in 2022 — with gains far ahead of most other categories in the store. To maintain this strong momentum, NCA’s 2023 State of Treating report aims to bring a deep understanding of the confectionery consumer and market drivers to get a read on future patterns and demand.
DID YOU
KNOW?
72%
of Americans say chocolate and candy are an important part of their emotional well-being.
99%
of American households buy chocolate or candy at least once a year.
78%
of Americans believe that sharing seasonal chocolate & candy is a great American tradition.
Seasonal Insights
Access the latest insights around the confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – as well as new seasonal candy moments, like National Candy Month.
Everyday Insights
Follow the confectionery industry’s latest successes and opportunities thanks to monthly sales recaps that capture the latest trends and track the industry’s routine performance.
Industry News
Haribo Partners With Vans On Footwear, Apparel Line
Costa Mesa, CA — Vans, Inc. has revealed a collection with Haribo of America, Inc. that includes Goldbear-inspired footwear, apparel, accessories and Customs prints. “On the heels of celebrating the 100th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans…
Chips Ahoy! Kicks Off Birthday Celebration With Sweepstakes
East Hanover, NJ — Mondelēz International, Inc. is celebrating the 60th birthday of its Chips Ahoy! brand with the Chips Ahoy! Happiest Birthday Party. Now through May 15, the company is is activating a sweepstakes where consumers can enter for a chance…
Mars’ Dove Galaxy Brand Commits To Help 1M People Thrive By 2030
Chicago — Mars, Inc. is committing to help one million people including women, their families and their communities thrive by 2030 through its Dove Galaxy brand. The pledge signals a new purpose for the chocolate brand and will focus on…
Our Story
Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty U.S. states.
America’s leading chocolate and candy companies have committed to providing consumers with information, options and support as they enjoy their favorite treats, pledging half of their individually wrapped products will be available in sizes that contain 200 calories or less per pack and 90 percent will feature calorie information on the front of the pack by 2022.
Chocolate, candy, gum and mints fill a special role in our lives and in American holidays and celebrations. When enjoyed as part of a happy, balanced diet, these treats can bring people closer together, bring back fond memories and contribute to one’s emotional well-being.
Candy Moments
Special candy moments like Valentine’s Day, Easter, Halloween and the winter holidays bring people closer together and help them connect through the sharing and gifting of candy, chocolate, gum and mints. Dive into how we’re celebrating each of these special seasonal occasions and join us by participating in the festivities.
Meet Our Industry
The confectionery industry is made up of a variety of companies that create thousands of Americans’ favorite confectionery products. Meet some of the people behind the confectionery industry and the companies that make the chocolate, candy, gum and mints millions of people across the globe enjoy every day.
