The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy.
Questions? contact Carly Schildhaus.
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Sample Social Media Content
Member companies can find social media content to download and share on their platforms below.
Tbrand NCA Still 16x9 06 Hashtag
Tbrand NCA Still Vert 06 Hashtag
Tbrand NCA Still 1x1 06 Hashtag
09 17 20 FINAL Halloween Sales Data Graphic IG
09 17 20 FINAL Halloween Sales Data Graphic FB And T
NCA H20 GrowingExcitement 1080x1080 IG
NCA H20 GrowingExcitement 1200x630 FB
H20 Social FB+T Top3TypesofCandy
H20 Social FB+T Top3CandyFlavors
H20 Social FB+T RightwayToEatCandyCorn
H20 Social FB+T ParentsTaking Candy
H20 Social FB+T GrowingExcitementforH20
H20 Social FB+T EnjoysCandyCornMost
H20 Social FB+T CandyBeforeHalloween
H20 Social FB+T AdultsStashCandy
H20 Social FB+T 1supports10
H20 Social FB+T 2 3xperweek
80% of adults believe that people will find creative and safe ways to celebrate the Halloween season this year.
What are America's top 3 chocolate and candy flavors? 92% chocolate, 84% strawberry, 81% caramel.
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
America's favorite chocolate and candy types are: milk chocolate, caramel and mints
79% of parents say they take candy from their kids after trick-or-treating.
1 U.S. confectionery job supports 10 other American jobs.
Who enjoys candy corn the most? 58% Gen-X, 56% Boomers, 49% Gen-Z, 46% Millennials.
66% of people enjoy some of their favorite #HalloweenTreats before using it for Halloween activities.
31% of adults plan to "stash" their favorite treats away for themselves.
What's the right way to eat candy corn? 7% start with the yellow thicker end, 65% eat the whole piece at once, 29% start with the skinny white end.
04 08 19 FINAL 2019 Easter Graphic 9
04 08 19 FINAL 2019 Easter Graphic 7
04 08 19 FINAL 2019 Easter Graphic 6
04 08 19 FINAL 2019 Easter Graphic 5
04 08 19 FINAL 2019 Easter Graphic 2
04 08 19 FINAL 2019 Easter Graphic 1
WH Social Stocking Stuffer
WH Social Sometimes A Stocking Stuffer
WH Social Sharing Seasonal Treats
WH Social Shapes
WH Social Right Way
WH Social Retail
WH Social Multiplier
WH Social More Fun
WH Social Happy Balanced
WH Social Gifting
WH Social Flavors
WH Social Consumption
National Candy Month
2 3x 40cals NationalCandyMonth
June National Candy Month
54K People NationalCandyMonth
1 10 NationalCandyMonth
Power of Sweet
54K POS (4)
1 10 POS (6)
Retailsales POS (2)
PoS Socialgraphics Facilities
PoS Socialgraphics One In Ten
General Social Media Images