The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy. Questions? contact Carly Schildhaus .
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Sample Social Media Content
Member companies can find social media content to download and share on their platforms below.
Easter
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What's the best Easter treat? 44% chocolate eggs or bunnies, 20% jelly beans, 18% candy coated eggs, 15% marshmallow candies, 4% other
More than 90% of Americans who make Easter baskets include chocolate and candy.
The confectionery industry generates nearly $37 billion in annual sales.
1 U.S. confectionery job supports 11 other American jobs.
91% of Americans say they'll share or gift chocolate for Easter
What kind of chocolate Easter egg is best? 38% prefer solid, 38% prefer filled and 25% prefer hollow
What's the right way to eat a chocolate Easter bunny? 78% eat the ears first, 17% eat the feet first and 5% eat the tail first
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day
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What's the best Easter treat? 44% chocolate eggs or bunnies, 20% jelly beans, 18% candy coated eggs, 15% marshmallow candies, 4% other
More than 90% of Americans who make Easter baskets include chocolate and candy.
The confectionery industry generates nearly $37 billion in annual sales.
1 U.S. confectionery job supports 11 other American jobs.
91% of Americans say they'll share or gift chocolate for Easter
What kind of chocolate Easter egg is best? 38% prefer solid, 38% prefer filled and 25% prefer hollow
What's the right way to eat a chocolate Easter bunny? 78% eat the ears first, 17% eat the feet first and 5% eat the tail first
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day
