The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy. Questions? contact Carly Schildhaus .
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Sample Social Media Content
Member companies can find social media content to download and share on their platforms below.
Winter Holidays
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MINT: it’s the flavor of the season.
WH22 Treats Square
Which type of candy cane do you prefer? o Classic Peppermint: 72% o Fun Flavors: 28%
Most Americans enjoy chocolate and candy 2-3 times per week, averaging just 40 calories and one teaspoon of added sugar per day.
27% of Americans go for the curved end of a candy cane first.
Top gingerbread house decor o Gumdrops o Candy-coated chocolate o Gummy candy o Candy canes o Peppermints
What’s the right way to eat a candy cane? o Straight end first: 57% o Curved end first: 27% o Break into pieces: 16%
Top Stocking Stuffers o Foil-wrapped chocolates o Small boxes of chocolate o Candy Canes
16% of people enjoy their candy broken into pieces.
The confectionery industry generates nearly $37 billion in annual sales.
57% of people start a candy cane from the straight end.
WH22 Gifting Square
One U.S. confectionery job supports eleven other American jobs in related industries
When do you buy your winter holidays treats? o Before Thanksgiving: 24% o By the middle of December: 50% o Just in time for the holidays: 16% o It varies: 11%
93% of Americans say chocolate and candy make the winter holidays sweeter.
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57% of people start a candy cane from the straight end.
When do you buy your winter holidays treats? o Before Thanksgiving: 24% o By the middle of December: 50% o Just in time for the holidays: 16% o It varies: 11%
One U.S. confectionery job supports eleven other American jobs in related industries
More than half of Americans gift chocolate and candy to friends and family.
MINT: it’s the flavor of the season.
Top gingerbread house decor o Gumdrops o Candy-coated chocolate o Gummy candy o Candy canes o Peppermints
16% of people enjoy their candy broken into pieces.
Most people in the U.S. enjoy chocolate and candy 2-3times per week, averaging just 40 calories and about one teaspoon of added sugar per day
Which type of candy cane do you prefer? o Classic Peppermint: 72% o Fun Flavors: 28%
Top Stocking Stuffers o Foil-wrapped chocolates o Small boxes of chocolate o Candy Canes
27% of Americans go for the curved end of a candy cane first.
16% of people enjoy their candy broken into pieces.
What's the right way to eat a candy cane?
The confectionery industry generates nearly $37 billion in annual sales.
93% of Americans say chocolate and candy make the winter holidays sweeter.
