The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy. Questions? contact Carly Schildhaus .
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Sample Social Media Content
Member companies can find social media content to download and share on their platforms below.
Halloween
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What's the right way to eat Candy Corn?
Americans' Trick-Or-Treat Preferences: 60% Chocolate, 40% Non-chocolate
Top Halloween Treats: Chocolate, Gummy Candy, Candy Corn
76% of parents break into their kids' candy stash after trick-or-treating
82% of people are confident that they will find safe and creative ways to participate in the Halloween season.
80% of Americans plan to trick-or-treat in 2021
88% of Parents talk to their children about balance--and many use Halloween as a moment to do so.
93% of young parents plan to celebrate Halloween this year
83% of parents believe that chocolate and candy are an important and fun part of special moments like Halloween
87% of people say they will purchase the same amount of, or more, Halloween Candy in 2021
82% of people plan to celebrate Halloween in 2021
Most people in the U.S. enjoy chocolate and candy 2-3times per week, averaging just 40 calories and about one teaspoon of added sugar per day
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What's the right way to eat Candy Corn?
Americans' Trick-Or-Treat Preferences: 60% Chocolate, 40% Non-chocolate
Top Halloween Treats: Chocolate, Gummy Candy, Candy Corn
76% of parents break into their kids' candy stash after trick-or-treating
82% of people are confident that they will find safe and creative ways to participate in the Halloween season.
80% of Americans plan to trick-or-treat in 2021
88% of Parents talk to their children about balance--and many use Halloween as a moment to do so.
93% of young parents plan to celebrate Halloween this year
83% of parents believe that chocolate and candy are an important and fun part of special moments like Halloween
87% of people say they will purchase the same amount of, or more, Halloween Candy in 2021
82% of people plan to celebrate Halloween in 2021
Most people in the U.S. enjoy chocolate and candy 2-3times per week, averaging just 40 calories and about one teaspoon of added sugar per day
National Candy Month
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Top Summer Candy Flavors
Top Summer Candy Types
80% of consumers agree that chocolate and candy are treats.
Can you blow bubbles with bubble gum?
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about 1 teaspoon of added sugar per day
One U.S. confectionery manufacturing job supports ten other American jobs.
Sweet Insights: 2021 State of Treating - Parents and Confectionery
Sweet Insights: 2021 State of Treating - Emotional Well-Being
Sweet Insights: 2021 State of Treating - Social Responsibility
Sweet Insights: 2021 State of Treating - Annual Sales
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Top Summer Candy Flavors
Top Summer Candy Types
80% of consumers agree that chocolate and candy are treats.
Can you blow bubbles with bubble gum?
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about 1 teaspoon of added sugar per day
One U.S. confectionery manufacturing job supports ten other American jobs.
Sweet Insights: 2021 State of Treating - Parents and Confectionery
Sweet Insights: 2021 State of Treating - Social Responsibility
Sweet Insights: 2021 State of Treating - Emotional Well-Being
Sweet Insights: 2021 State of Treating - Annual Sales
National Candy Month Logo Easter
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Happy Easter
87% of people who celebrate Easter enjoy Easter-themed seasonal chocolate and candy.
What are Americans' favorite jelly bean flavors?
What's the right way to eat a chocolate bunny?
What are Americans' favorite Easter treats?
1 U.S. confectionery job supports 10 other American jobs.
85% of Americans who make Easter baskets include chocolate and candy in their baskets.
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day
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Happy Easter
87% of people who celebrate Easter enjoy Easter-themed seasonal chocolate and candy.
What are Americans' favorite jelly bean flavors?
What is the right way to eat a chocolate bunny
What are Americans' favorite Easter treats?
1 U.S. confectionery job supports 10 other American jobs.
85% of Americans who make Easter Baskets include chocolate and candy in their baskets
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
Valentine’s Day
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Have a safe and happy Valentine's Day
86% of Americans will share a gift of chocolate and candy this Valentine's Day
Selecting a treat from a Valentine's Day box of chocolates
84% of Americans thing chocolat and candy are a fun part of special celebrations, including Valentine's Day
Favorite Valentine's Day Chocolates
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
87% of Americans enjoy Valentine's Day chocolate and candy
One U.S. confectionery job supports ten other american jobs in related industries
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Have a safe and happy Valentine's Day
86% of Americans will share a gift of chocolate and candy this Valentine's Day
Favorite Valentine's Day Chocolates
84% of Americans think chocolate and candy are a fun part of special celebrations, including Valentine's Day.
Favorite Valentine's Day Chocolates
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
87% of Americans enjoy Valentine's Day chocolate and candy.
1 U.S. confectionery job supports 10 other American jobs in related industries.
Winter Holidays
Square
What's the right way to eat a candy cane?
85% of Americans will find creative and safe ways to celebrate the 2020 winter holidays
91% of Americans say they celebrate the winter holidays with chocolate and candy
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
1 U.S. confectionery job supports 10 other American jobs
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What's the right way to eat a candy cane?
85% of Americans will find creative and safe ways to celebrate the 2020 winter holidays
91% of Americans say they celebrate the winter holidays with chocolate and candy
Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.
1 U.S. confectionery job supports 10 other American jobs
Power of Sweet
The confectionery industry directly employs 54K people
For every 1 job the confectionery industry creates, 10 more are supported in related industries
The confectionery industry directly employs 54K people in the U.S.
One confectionery manufacturing job supports ten others in the U.S. economy
The confectionery industry has a direct economic impact of $36 billion in retail sales
One confectionery manufacturing job supports ten others in the U.S. economy
The confectionery industry operates nearly 1,300 manufacturing facilities in all 50 states
One U.S. confectionery manufacturing job supports ten other jobs in the U.S. economy
Most Americans enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day
Most Americans enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day
