NCA's Digital Impact Group

The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy. Questions? contact Carly Schildhaus.

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Member companies can find social media content to download and share on their platforms below.

Valentine’s Day

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Have a safe and happy Valentine's Day

86% of Americans will share a figt of chocolate and candy this Valentine's Day

Selecting a treat from a Valentine's Day box of chocolates

84% of Americans thing chocolat and candy are a fun part of special celebrations, including Valentine's Day

Favorite Valentine's Day Chocolates

Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.

87% of Americans enjoy Valentine's Day chocolate and candy

One U.S. confectionery job supports ten other american jobs in related industries

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Have a safe and happy Valentine's Day

86% of Americans will share a gift of chocolate and candy this Valentine's Day

Favorite Valentine's Day Chocolates

84% of Americans think chocolate and candy are a fun part of special celebrations, including Valentine's Day.

Favorite Valentine's Day Chocolates

Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.

87% of Americans enjoy Valentine's Day chocolate and candy.

1 U.S. confectionery job supports 10 other American jobs in related industries.

Winter Holidays

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What's the right way to eat a candy cane?

85% of Americans will find creative and safe ways to celebrate the 2020 winter holidays

91% of Americans say they celebrate the winter holidays with chocolate and candy

Most people in the U.S. enjoy chocolate & Candy 2-3x per week

1 U.S. confectionery job supports 10 other American jobs

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What's the right way to eat a candy cane?

85% of Americans will find creative and safe ways to celebrate the 2020 winter holidays

91% of Americans say they celebrate the winter holidays with chocolate and candy

Most people in the U.S. enjoy chocolate & Candy 2-3x per week

1 U.S. confectionery job supports 10 other American jobs

Halloween

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#HalloweenIsHappening

[INFOGRAPHIC] Halloween 2020 By The Numbers

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Mask Breath Freshener

America's favorite chocolate and candy types are: milk chocolate, caramel and mints

What are America's top 3 chocolate and candy flavors? 92% chocolate, 84% strawberry, 81% caramel.

What's the right way to eat candy corn? 7% start with the yellow thicker end, 65% eat the whole piece at once, 29% start with the skinny white end.

79% of parents say they take candy from their kids after trick-or-treating.

80% of adults believe that people will find creative and safe ways to celebrate the Halloween season this year.

Who enjoys candy corn the most? 58% Gen-X, 56% Boomers, 49% Gen-Z, 46% Millennials.

66% of people enjoy some of their favorite #HalloweenTreats before using it for Halloween activities.

31% of adults plan to "stash" their favorite treats away for themselves.

Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.