The vast majority of chocolate and candy on store shelves today is made by companies that do not advertise on children’s programming. Our Purpose-driven leadership on this front is monitored and evaluated by programs administered by the Better Business Bureau.
With a specific focus on chocolate and candy companies, the Children’s Confectionery Advertising Initiative was launched in 2016. Under CCAI, small-to-medium confectionery companies have committed to not advertise directly to children under age 12. Eight companies participate in CCAI: Brown & Haley, Ferrara Candy Company; Ghirardelli Chocolate Company, Impact Confections, Jelly Belly Candy Company, Just Born Quality Confections, The Promotion in Motion Companies, Inc., and R.M. Palmer Company.
The CCAI participants join the five confectionery companies that participate in the broad-based Children’s Food & Beverage Advertising Initiative which was established in 2007. American Licorice Company, Ferrero USA, The Hershey Company, Mars, Inc., and Mondelēz International have committed under CFBAI to not advertise to children.
Other companies partner with the Children’s Advertising Review Unit and carefully follow their guidelines.