The Truth About Retail Checkout

Some lawmakers and special interests have proposed banning chocolate and candy at retail checkout. However, recent research and public opinion data show that people don’t support this misguided approach because they understand that chocolate and candy are very different from other indulgent foods. In today’s world, data guides every aspect of our lifestyles – even what we eat and drink. Isn’t it time that our decision makers become more data-driven too? With more than 75% of people opposed to banning candy at checkout, it’s time for lawmakers and store owners to modernize their thinking. Nowadays a one-size-fits-all approach to policy making just doesn’t work.

By The Numbers

of people are opposed to banning candy at checkout.

Source: 2023 State of Treating Report

of consumers like having the option to buy chocolate and candy at retail checkout.

Source: 2023 State of Treating Report

of consumers agree that physical health and emotional well-being are interconnected.

Source: 2023 State of Treating Report

People in the U.S. enjoy chocolate and candy


per week, averaging just


and about one teaspoon of added sugar per day.

Source: The National Health and Nutrition Examination Survey (NHANES)

Regardless of lifestyle, all types of consumers understand that candy is a treat. And they appreciate the unique role that chocolate and candy play in a balanced diet.

Source: Natural Marketing Institute, 2020

All Indulgent Products Are Not Created Equal

A recent report published by the Georgetown University McDonough School of Business found that all indulgent foods are not the same and that ‘one-size-fits-all’ policy decisions are ineffective at addressing complex issues like obesity. The report highlights how the food and beverage industry has made significant strides in helping to reduce sugar, calories, and portion sizes — encouraging consumers to make informed choices.

Always A Treat: Portion Guidance In Action

We’re providing more information about what’s in our products and bringing more transparency, choice and portion guidance options to consumers seeking to manage their sugar intake – whether that’s buying candy for family celebrations at home, picking up a treat to share with friends, or treating yourself on the way out of the store.