Seasonal Insights

The confectionery industry’s “Big Four” seasons – Valentine’s Day, Easter, Halloween and the winter holidays – have long led to huge spikes in sales and endless opportunities for product innovation, but new confectionery seasons, like National Candy Month, the summer holidays and more, are building momentum.

NCA member companies and retail customers interested in more insights should log in to access our learning library.

Members of the media interested in learning more about confectionery trends around the holidays should contact our media team.

Candy Seasons


Winter Holidays

Valentine’s Day