Sweet Insights: Unwrapped – A Digital Learning Series

These webinars are free for 2019 & 2020 Expo registrants, NCA members, and our retail partners. $300 per session for non-members

This education webinar series gives the Sweets & Snacks Expo community access to category and retail thought leaders who are uncovering the latest trends in products, consumer and shopper behavior and sales and marketing strategies.

Questions about the impact of COVID-19 on your business? The presenters will provide data and insights into the new retail and category landscape.

If you have any questions, please contact us.

Upcoming Webinars

Jul 22, 1 p.m. ET

Halloween and Beyond: E-Commerce Playbooks for Post-Coronavirus Seasonal Merchandising and Marketing

John Phillips, Director of Strategy & Insight, Profitero

The shared experience of isolation during the COVID-19 crisis will have immense impact on the way people go about their daily lives.

Consumers are adapting to the new normal, but how will seasonal events like Easter and Halloween be affected if families #stayhome? What strategies can brands and retailers deploy to remain relevant if gifting, celebrations and indulgence are paused or reimagined? How must impulse buying opportunities and the digital POS evolve if many consumers have permanently shifted to online grocery?

Utilizing its varied industry experience and unique data, Profitero will provide insights and action recommendations to the candy industry to help prepare for the seasonal confectionery moments ahead.

Read: Keith Anderson, senior vice-president of strategy and insight at Profitero, Inc., details how COVID-19 has accelerated click-and-collect adoption among shoppers, and how candy and snack brands excel at the online grocery game.   

Aug 5, 1 p.m. ET

“Mind the Gap” in June with National Candy Month

Christopher Gindlesperger, Senior Vice President of Public Affairs & Communications, National Confectioners Association
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association

The “Big Four” confectionery sales seasons of Valentine’s Day, Easter, Halloween and the winter holidays drive tremendous sales for the category, but they leave an important gap in the summer months between Easter and Halloween.

Join the NCA team to explore National Candy Month as an opportunity for manufacturers, brokers and retailers to collaborate to celebrate special summer candy moments while uncovering new merchandising opportunities to “mind the gap” outside of the “Big Four” traditional candy seasons.

This session will leave attendees with NCA’s “Getting Started with National Candy Month” guide, a tool for supporting manufacturers, brokers and retailers working together to activate new merchandising opportunities.

Aug 19, 1 p.m. ET

The Evolution of Eating Occasions in Today’s Environment

Jared Koerten, Head of Packaged Food, Euromonitor International
Michael Schaefer, Global Lead for Food and Beverage, Euromonitor International

COVID-19 has significantly disrupted eating habits, food purchasing patterns and mealtimes. Snacking has shifted from “anytime, anywhere” to a sole location: at home. Foodservice operators have become reliant on takeaway and delivery sales, and the retail sales of all packaged food, including snacks, have surged as consumers stockpile their pantries and transition all eating occasions into the home. As consumers cope with uncertainty and demand more convenient food solutions, mealtimes will continue becoming more flexible, sparking increased interest in quick packaged food, snacking options and food delivery innovation.

Using Euromonitor International’s data and insights, this session will explore the evolution of eating occasions and COVID-19’s implications on snacking. Join us to learn about the strategies manufacturers of snacks and treats can use to better adapt to today’s new food landscape.

Sept 2, 1 p.m. ET

Frictionless Checkout: The “New Normal” for Large Format Stores

Cam Cloeter, President and Owner, Impulse Marketing and Lighting For Impact

What are shoppers’ true expectations for an efficient and painless checkout experience?

In this session, Cam Cloeter, founder and president of Impulse Marketing, will explore what “frictionless” really means to shoppers across different environments, including cashier lanes, self-checkout kiosks and click-and-collect.

Attendees will learn strategies to create environments that improve efficiency, increase sales and build customer loyalty and will leave with a practical roadmap to transitioning pay points from a source of frustration to a competitive and profitable competitive advantage

Sept 23, 1 p.m. ET

Preparing for Success in Omni-Channel Retail

Michael Sansolo, Author and Columnist, MorningNewsBeat.com

The spread of the coronavirus has forced the entire retail industry to adapt to new realities of omni-channel operations. This session will outline a wide range of challenges and decisions companies are facing as they prepare for an omni-channel world and present insights from a comprehensive study by the Coca-Cola Retailing Research Council, a group of leading retailers dedicated to developing practical responses through extensive industry research. The Coca-Cola Research Council’s director of research, Michael Sansolo, will also provide perspective on how these insights are driven by new realities from the 2020 coronavirus outbreak.

Oct 7, 1 p.m. ET

Frictionless Checkout: The “New Normal” for Small Format Stores

Cam Cloeter, President and Owner, Impulse Marketing and Lighting For Impact

What are shoppers’ true expectations for an efficient and painless checkout experience?

In this session, Cam Cloeter, founder and president of Impulse Marketing, will explore what “frictionless” really means to shoppers across different environments, including practical examples of self-checkout implementation and queueing in today’s new environment of social distancing.

Attendees will learn strategies to create environments that ensure safety, increase sales and build customer loyalty and will leave with a practical roadmap to transitioning pay points from a source of frustration to a competitive and profitable competitive advantage.

Past Webinar Recordings

Jul 8, 1 p.m. ET

Sweet Insights: State of Treating 2020 – NCA Custom Research

Anne-Marie Roerink, Principal, 210 Analytics LLC

This session introduces NCA’s flagship research study, Sweet Insights: State of Treating 2020. Launched at the State of the Industry conference, the study combines consumer insights with category and channel performance data for a comprehensive understanding of consumer attitudes and behavior. Learn about the wants and needs of consumers across demographic groups; changes in the retail environment that impact where and how consumers shop; and opportunities to support the industry’s collaborative effort to celebrate the fun and unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle.

Jun 17, 1 p.m. ET

Post-Pandemic E-Commerce: Playbooks for a Crisis

Keith Anderson, Senior Vice President of Strategy and Insights, Profitero

The world is grappling with a public health and economic crisis that is evolving week by week.

While the situation remains volatile and uncertain, patterns are beginning to emerge in how consumers, retailers, and brands are adapting, particularly concerning e-commerce behaviors.

Will the surge in demand for online grocery be a short-term trend or a structural shift? How do shoppers’ searches reveal the evolution of purchase intent? What are the highest-potential strategies and tactics available to retailers and suppliers this year?

Leveraging its unique data and diverse industry perspectives, Profitero will share new frameworks, data and guidance to help the confectionery industry continue to grow and adapt during this challenging time.

Jun 10, 1 p.m. ET

Snacking in the New Normal After the Coronavirus

Darren Seifer, Food and Beverage Industry Analyst

The COVID-19 pandemic brought sudden and massive shifts in how shoppers acquire, prepare and prioritize foods and beverages. Many pantry staples took an even brighter spotlight than before, and shoppers overwhelmingly chose items with staying power for their pantries. So what role do snack foods play as consumers prioritize basic needs over nice-to-have items? Can snack foods play an essential role during this stressful time? This presentation by The NPD Group will outline how consumers changed their snacking habits during the pandemic and addresses if these behaviors will continue as the country returns to normal.

Jun 3, 1 p.m. ET

Finding Emotional Well-Being with Confectionery in Challenging Times

Marcia Mogelonsky, Director of Insights, Food & Drink, Mintel

During the COVID-19 pandemic, we have seen a growing need for comfort food, and for many consumers, confectionery has filled that need. This should not be surprising, as over the past few years, more and more research has supported confectionery’s role in fulfilling a range of emotional benefits. This presentation, grounded in the latest research by industry leader Mintel, examines four proven “emotional need states” that confectionery manufacturers should consider when marketing their products.

May 21, 1 p.m. ET

Opportunities for The Confectionery Industry in a COVID-19 Environment

Larry Levin, Executive Vice President & Practice Leader, IRI

The coronavirus has drastically changed how Americans purchase, share and enjoy their favorite treats and CPG items. Join IRI’s Larry Levin for a look back on the impact of the coronavirus on 2020 confectionery and CPG sales so far as well as an inside look at what unique shopping trends are shaping shoppers’ behavior as they adapt to their “new normal” under the coronavirus.

May 14, 1 p.m. ET

2020 Easter Review

Larry Wilson, VP of Industry Affairs, National Confectioners Association

As the coronavirus impacted every aspect of life in the United States, many consumers were forced to rethink how they would purchase their favorite Easter treats during the holiday sales season. Did this impact sales performance as shoppers made their selections for gifting, baking and crafting? NCA will examine confectionery sales leading up to the holiday and take an in-depth look at how the coronavirus, merchandising and consumer engagement contributed to the season’s performance. The review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.

May 6, 1 p.m. ET

Snacking: Before, During and After COVID-19

Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI

COVID-19 is having an immediate impact on consumers’ food and beverage purchase and consumption behaviors. Snacking has become a lifestyle in the U.S, an insight that was true before the crisis, remains true during it and will continue to be true after COVID-19.

During this webinar, we will discuss the current purchase trends that are poised to impact 2020 and those driven by COVID-19, including what to expect post-pandemic and beyond.

For more category insights from Sally Lyons Wyatt, read the exclusive Q&A with Candy & Snack TODAY.

Apr 16, 1 p.m. ET

2020 Valentine’s Day Review

Larry Wilson, VP of Industry Affairs, National Confectioners Association

The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as many shoppers postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons. How did the industry fare during the 2020 Valentine’s Day season with its Friday timing? Join NCA Sweet Insights for a review of sales by category and channel, merchandising, shopper engagement and key takeaways as we soon begin our 2021 planning.

Mar 18, 1 p.m. ET

2020: State of E-Commerce for Candy and Snacks

Mike Black, Vice President of Marketing, Profitero

This webinar spotlights candy and snack trends in the thriving world of e-commerce. Highlights include growth and development opportunities across the leading online retailers as well as insights on the latest shopper behavior for candy and snacks.

Mar 12, 1 p.m. ET

2019 Annual Sales Review

Larry Wilson, VP of Industry Affairs, National Confectioners Association

In 2020, NCA will continue to take a closer look at retail sales and outside influences that affected the confectionery category. Will seasonal sales have the same impact as they did in previous years? Will premium’s growth continue? What will be the lead sales channel in 2020? Gain insights into sales drivers, key merchandising metrics and shopper engagement and come away with key trends that could affect your future category planning.

Jan 30, 1 p.m. ET

2019 Winter Holidays Sales Review

Larry Wilson, VP of Industry Affairs, National Confectioners Association

Following another year of Halloween success, all eyes are on the end-of-year holiday sales. Will seasonal sales continue to lead the category’s sales performance? How will the shorter season impact sales? Join us to learn more about the ins and outs of the Winter Holiday season. The webinar will include a review of consumer engagement as well as an in-depth review of the sales and merchandising performance across all the major channels. Come away with how 2019 stacked up and how to best prepare for 2020.

Jan 22, 1 p.m. ET

The Impact of the Global Retail Environment on Sweets and Snacks

Mike Watkins, Global Leader of Retailer and Business Insights, Nielsen UK

This webinar session will illuminate how factors like consumer sentiment, the economy and sustainability are shaping the future of the consumer goods industry and new global trends are influencing consumer spend as shoppers weigh factors such as product premiumization, quality and origin in an effort to economize but not compromise on their purchases.

Learn how advancements in technology and retail strategies are converging to create new business models, bring innovation into the store experience and help make shopping more frictionless and personalized.