Birthday Cake Flavor Celebrates Airheads’ 30th Anniversary

Airheads bday_bar
Erlanger, KY — Perfetti Van Melle USA, Inc. is celebrating its 30-year anniversary with a limited edition birthday cake flavored Airhead culminating in a summer concert with the heavy-metal band Unlocking The Truth, according to the company.

The birthday cake flavored bar is filled with confetti colors that evoke a batter and icing taste. The company offers a six-ct original bar pack holding 3.3 ounces of the chewy candy at a SRP range of $1 to $1.69. Bars ship 18 packs per display in eight-ct cases.

Perfetti Van Melle also offers 10-ct Airheads mini packs holding 3.95 ounces at a SRP of $1.28. Only available at Walmart, minis ship 15 packs per display in eight-ct cases.

Each pack comes with a scratch off card that can be redeemed at for a chance to win hats, gift cards, bikes iPads, GoPros, a $10,000 grand prize and more.

“This birthday not only means celebrating 30 years of tangy, chewy and delicious candy but it’s also about rewarding and having fun celebrating with our fans,” said Jen Redmond, Airheads brand manager. “We’re excited to mark this important milestone for the brand and look forward to continuing to create more amazing candy forms, flavors and experiences for our fans and candy lovers.”

Unlocking The Truth, a Booklyn-based band of ninth grade heavy-metal rockers, is featured in the company’s new TV spot for the celebration as they perform a driving rendition of “Happy Birthday To You” as confetti and balloons fly all around them. Watch the young, accomplished band in the commercial below.