June is National Candy Month!

We’ve collected and created information, ideas, and resources like logos and inspirational photos to help you develop your own National Candy Month plans. You’ll find reasons to participate that you can take back to your teams (hint: ROI), usage occasions to leverage in the summer months, ideas for secondary displays, cross merchandising recommendations, tips from National Candy Month experts, and thoughts on how to get the word out.

For more information, contact Lynn Wylie.

Check out who’s participating and add your name to the list!
  • Amazon
  • Candy Funhouse
  • Candyality
  • Coborn’s
  • Cracker Barrel
  • Dollar General
  • Family Dollar
  • Hy-Vee
  • Iscreamm Cone Company
  • The Kroger Company
  • RaceTrac
  • S&M Pharmancy
  • Speckled Hen Chocolate Co.
  • Sweet Candy Café
  • Sweet Convenience
  • Sweet Freaks Chocolates
  • Target
  • The Chocolate Shoppe
  • The Exchange
  • To the Moon
  • TravelCenters of America
  • Walmart
  • Yesway
  • BBI
  • Shankman & Associates
  • CA Carlin 
  • C. Howard Company
  • Yum Earth
  • Goetze’s Candy Co
  • PIM
  • American Licorice
  • Hershey’s
  • Mars
  • Stuffed Puffs
  • McLane
  • Core-Mark
  • S. Abraham & Sons

Why participate?

A $1 Billion Opportunity: Unwrap the Potential

The confectionery industry can realize $1 billion in incremental sales by inspiring shoppers who already purchases confectionery between Memorial Day and Labor day to buy one more chocolate item and one more candy item during the summer. NCA has ideas and insights to help you achieve the goal and grab your share of the prize.

Here are a few reasons to get excited about National Candy Month and other summer opportunities. 

  • Close the confectionery sales gap in your stores between Easter and Halloween by shining a light on the confectionery category between Memorial Day and Labor Day.
    • BONUS! These summer-long promotional opportunities feature everyday confectionery items which limits markdown liabilities and increases profits.
  • Inspire your shoppers with new ideas and give them more reasons to enjoy confections during the summer months by incorporating treats in seasonal and holiday displays.
  • Graduation
  • Father’s Day
  • Patriotic holidays
  • Camping and picnics
  • Beach and pool outings
  • Road trips and vacations
  • Encourage bigger baskets by cross promoting candy with other summer products. Consider:
    • Gummy and chewy candy alongside beach towels, sunglasses, and sunscreen.
    • Red, white & blue candy with BBQ supplies like partyware, coolers, and condiments.
    • Chocolate and candy gifts next to greeting cards for Father’s Day and graduation.

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Success Stories

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Getting Started

National Candy Month One-Pager

National Candy Month in June kicks off a summer sales period that can help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. This summer promotional opportunity has the potential to add $1 billion in incremental sales between Memorial Day and Labor Day.

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Logo & Resources

NCM LOGO

You are welcome to use this National Candy Month logo for any of your summer promotional needs (store signage, social posts, advertising, shippers, etc.). There is no charge to use the logo and no written permission is required. We’d love to see how you use the National Candy Month logo and add you to our success stories! Send a photo or two to [email protected].

Customizable Slides and Talking Points

We’ve made it easy to pitch National Candy Month in your sales presentations to your retail customers and internal teams. You are welcome to customize this sales slide to meet your needs.

List of Summer Holidays & Occasions

Share the sweetness of summer with your customers and shoppers by helping them make their special moments even better with confectionery treats. Celebrate the role chocolate and candy play in these unique summer occasions.

Holidays & Celebrations
  • Memorial Day
  • Graduation
  • National Candy Month
  • Pride Month
  • Father’s Day
  • Juneteenth
  • Summer Solstice
  • Independence Day
  • Labor Day
Activities & Events
  • Road Trips
  • Vacations
  • Family reunions
  • Amusement park adventures
  • Camping Trips
  • Day at the beach or pool
  • Picnics or barbecues
  • Fishing
  • Biking
  • Hiking and exploring nature
  • Festivals and outdoor concerts
  • Baseball and sporting events
  • Back to school

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Inspiration

Marketplace

Media & Marketing

Frequently Asked Questions

No. We understand that some retailers choose to use their own summer promotions graphics and that’s fine. The idea is for the confectionery supply chain to come together to shine a light on our category between Memorial Day and Labor Day. National Candy Month is positioned to kick off the summer-long promotional season, but any summer activation helps us achieve the goal of uncovering $1 billion in incremental sales.

You are welcome to use our National Candy Month logo for any of your summer promotional needs (store signage, social posts, advertising, etc.). There are no fees associated with its use.

Manufacturers who have been successful start by approaching their retail partners with the idea of a National Candy Month or summer promotion when they present their everyday summer sets or at another time when the retailer is reviewing summer sets and promotions. We’ve provided a sales slide and talking points that you are welcome to customize and use when you discuss this opportunity with your retailers.

Most of the retailers who have been successful tell us that they usually approach their manufacturer partners to discuss ways to promote confectionery in the summer during National Candy Month or other summer activations. Some retailers have an idea of what they want to build for their summer promotions and ask manufacturers to participate with specific products and promotional support. Other retailers have worked in partnership with their manufacturer partners to develop their summer promotions together.

By analyzing Circana summer confectionery sales data, we estimate there is the potential for $1 billion in incremental sales by getting consumers who already purchase confectionery between Memorial Day and Labor Day to purchase one more chocolate item and one more candy item.

Here’s some inspiration. NCA has also developed fun summer infographics that you’re welcome to use in your social posts and marketing. Another way to engage on social is to ask questions about how your shoppers celebrate summer with candy and chocolate. Here are some examples:

  • What’s your favorite candy in the summer?
  • What’s your go-to road trip candy?
  • What’s the best candy for a day at the pool?
  • What’s the summertime candy flavor?

Go Deeper

What’s the #1 way your shoppers celebrate summer with candy?

What's the #1 way your shoppers celebrating with candy?

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